Selling Higher Education: Marketing and Advertising America's Colleges and Universities
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Book Overview
Confronting an era marked by dwindling support and increased competition, it is incumbent on administrators and higher education leaders at colleges and universities to broadcast who they are, what they do, and what makes them valuable. In his direct, unvarnished review of marketing higher education, Eric J. Anctil offers a critical call to action for institutions who wish to continue and thrive in the business of higher education. Topics covered...
Format:Paperback
Language:English
ISBN:0470437731
ISBN13:9780470437735
Release Date:September 2008
Publisher:Jossey-Bass
Length:121 Pages
Weight:0.55 lbs.
Dimensions:0.4" x 5.7" x 8.8"
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