Selling Color To People: A Book On How To Sell Color In Commercial Products And Advertising To The American Public

by Faber Birren

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""Selling Color To People"" is a comprehensive guidebook written by Faber Birren on the art of selling color in commercial products and advertising to the American public. The book explores the psychology behind color and its impact on consumer behavior, and provides practical advice on how to effectively use color in marketing campaigns. Birren draws on his extensive experience as a color consultant and researcher to offer insights into the cultural...

Format:Hardcover

Language:English

ISBN:1258454912

ISBN13:9781258454913

Release Date:August 2012

Publisher:Literary Licensing, LLC

Length:218 Pages

Weight:2.16 lbs.

Dimensions:0.9" x 8.8" x 11.2"

Related Subjects

Art Arts, Music & Photography Business Business & Investing Economics Literary Literary Criticism & Collections Literature Literature & Fiction

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Selling Color To People: A Book On How To Sell Color In Commercial Products And Advertising To The American Public

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