Seeing Spots: A Functional Analysis of Presidential Television Advertisements, 1952-1996

by William L. Benoit

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Benoit provides a comprehensive analysis of presidential television spots from every campaign that used this important message form, from the 1952 campaign through the last national campaign in 1996. More than 1,600 presidential spots are analyzed, from both primary and general campaigns. Republican, Democratic, and third party candidate advertisements are analyzed. He uses the Functional Theory of Political Campaign Discourse, analyzing themes...

Format:Hardcover

Language:English

ISBN:0275966453

ISBN13:9780275966454

Release Date:July 1999

Publisher:Praeger

Length:256 Pages

Weight:1.50 lbs.

Dimensions:1.0" x 6.2" x 9.4"

Related Subjects

Arts, Music & Photography Performing Arts Political Science Politics & Social Sciences

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Seeing Spots: A Functional Analysis of Presidential Television Advertisements, 1952-1996

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