See the Ozarks: The Touristic Image

A must-read for anyone who loves the Ozarks, or lives in the Ozarks, or is simply curious about this region that once lured Victorian travelers in search of healing waters. The stories of ambitious capitalists who came seeking their fortunes are especially fun, and the images -- from kitschy ashtrays to truly lovely photos of fellas showing off their catch of the day and ladies in respectable bathing ensembles -- remind us why this region was called "the sportsman's paradise, the tired man's retreat, and the end of the artist's dream."

Collaboratively compiled, written and presented by photographer Leland Payton and travel writer Crystal Payton, See The Ozarks: The Touristic Image is an engaging and impressive showcase of tourism-related advertisements and memorabilia that have lured travelers to the Ozarks since before the era of the horseless carriage. Full-color photographs and insightful narrative concerning the appeal of the Ozarks as a vacation spot then and now fill the pages of this highly recommended treasure trove of American regional and advertising history.