Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business
No Customer Reviews
Select Format
Select Condition 
Book Overview
Taking the findings of behavioral economics from the cocktail party to the boardroom. Experimental economist Kay-Yut Chen leads an economics lab at Hewlett- Packard-the first of its kind at any company. His groundbreaking research into human behavior has turned into tangible results for HP. He has saved the company millions of dollars, simply by explaining why people really do the things they do. MoneyLab offers practical lessons being put to use...
Format:Hardcover
Language:English
ISBN:1591843545
ISBN13:9781591843542
Release Date:September 2010
Publisher:Portfolio
Length:246 Pages
Weight:1.00 lbs.
Dimensions:0.9" x 6.6" x 9.3"
Age Range:18 years and up
Grade Range:Postsecondary and higher
Related Subjects
Business Business & Investing Consumer Behavior Decision Making Decision-Making & Problem Solving Health, Fitness & Dieting Health, Fitness & Dieting Management & Leadership Marketing & Sales Occupational & Organizational Psychology & Counseling Self Help Self-Help Self-Help & PsychologyCustomer Reviews
0 rating
Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
