Secrets of a Successful Mail Order Guru: Chase Revel
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Book Overview
Recounts the story of one of America's greatest mail-order geniuses, and points out by his example the most valuable lessons for aspiring entrepreneurs. Included here are detailed explanations of his famous success stories, such as the placement of a -44.00 ad in the Wall Street Journal that turned into a -15-million-a-year business and his artificial diamonds direct-mail campaign. Describes the 12 ''hats'' of direct marketing, how to pick products...
Format:Hardcover
Language:English
ISBN:0471848573
ISBN13:9780471848578
Release Date:January 1988
Publisher:Wiley
Length:230 Pages
Weight:1.15 lbs.
Dimensions:1.0" x 6.4" x 9.3"
Related Subjects
Business Business & Investing Industries & Professions Management & Leadership RetailingCustomer Reviews
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