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Hardcover Secret Sauce: How to Pack Your Messages with Persuasive Punch Book
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ISBN: 0814438067

ISBN13: 9780814438060

Secret Sauce: How to Pack Your Messages with Persuasive Punch

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Format: Hardcover

Condition: Like New

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Book Overview

The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge...

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Business Business & Investing Economics

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