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Paperback Screen Traffic: Movies, Multiplexes, and Global Culture Book

ISBN: 0822331632

ISBN13: 9780822331636

Screen Traffic: Movies, Multiplexes, and Global Culture

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Format: Paperback

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Book Overview

In Screen Traffic , Charles R. Acland examines how, since the mid-1980s, the U.S. commercial movie business has altered conceptions of moviegoing both within the industry and among audiences. He shows how studios, in their increasing reliance on revenues from international audiences and from the ancillary markets of television, videotape, DVD, and pay-per-view, have cultivated an understanding of their commodities as mutating global products. Consequently,...

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