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Paperback Scratch: How to Build a Potent Modern Brand from the Inside Out Book
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ISBN: 0578584522

ISBN13: 9780578584522

Scratch: How to Build a Potent Modern Brand from the Inside Out

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We no longer live in a world where fragmented, intrusive, marketing-only brands are winning. Today, your brand is everything you do, inside and out. Part workbook, part prediction for the future, Scratch: How to build a potent modern brand from the inside out is a how-to guide for brands that embrace this new definition in a market where purpose beats interruption -- and every action you take matters to the consumers you're trying to reach.

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Format: Paperback

Condition: Very Good

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