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Hardcover Scaling the Tail: Managing Profitable Growth in Emerging Markets Book
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ISBN: 1137543531

ISBN13: 9781137543530

Scaling the Tail: Managing Profitable Growth in Emerging Markets

By , et al.
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This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

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Format: Hardcover

Condition: New

$59.78
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