Scaling Procedures: Issues and Applications

by William O. Bearden, Subhash Sharma, Richard G. Netemeyer

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Book Overview

Effective measurement is a cornerstone of scientific research. Yet many social science researchers lack the tools to develop appropriate assessment instruments for the measurement of latent social-psychological constructs.

Scaling Procedures: Issues and Applications
examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators...

Format:Paperback

Language:English

ISBN:0761920277

ISBN13:9780761920274

Release Date:March 2003

Publisher:Sage Publications, Inc

Length:224 Pages

Weight:0.65 lbs.

Dimensions:0.5" x 6.1" x 9.0"

Related Subjects

Politics & Social Sciences Research Science & Math Social Science Social Sciences Sociology

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Scaling Procedures: Issues and Applications

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