Say It and Live It: The 50 Corporate Mission Statements That Hit the Mark

Say It and Live It goes beyond mere words and offers cases studies about companies that have produced and used mission statements to further their own goals, produce more profits and beat the competition. The authors show in step by step fashion how your company can craft a mission statement that really works. This is an excellent, readable book that delivers on what it promises.I highly recommend it. Say It and Live It is a book you'll want to read twice -- maybe three times!