WWF was established in 1961 spurred by the efforts of Max Nicholson, head of Britain's Nature Conservancy, naturalist Peter Scott, and a series of articles written in the Observer by Julian Huxley, former head of UNESCO. Based on previously inaccessible archives and a wide range of interviews with WWF VIPs, this book tells the remarkable story of how the idea of a few British naturalists turned into the world's largest environmental organisation...
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Nature