Satisfaction: A Behavioral Perspective on the Consumer

by Richard L. Oliver

No Customer Reviews

Select Format

Select Condition

Book Overview

This work examines the meaning, causes, and consequences of customer satisfaction. The author broadens the determinants of psychological satisfaction to include needs, excellence (quality), fairness, and regret (what might have been). It concludes with chapters on post-purchase consequences, such as complaining behaviour and customer loyalty, and discusses why an understanding of satisfaction psychology is important to management. The chapters on...

Format:Hardcover

Language:English

ISBN:0070480257

ISBN13:9780070480254

Release Date:September 1996

Publisher:McGraw-Hill Companies

Length:432 Pages

Weight:1.95 lbs.

Related Subjects

Accounting Accounting & Finance Advertising Behavioral Sciences Business Business & Investing Economics Industries & Professions Management & Leadership Marketing

Customer Reviews

0 rating

Write a review

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks^® and the ThriftBooks^® logo are registered trademarks of Thrift Books Global, LLC

Satisfaction: A Behavioral Perspective on the Consumer

Select Format

Select Condition

Recommended

Book Overview

Customer Reviews

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

Follow Us