Sales Management: Strategy, Process and Practice

by Bill Donaldson, Javier Marcos Cuevas, Régis Lemmens

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This is a core textbook that provides a practical and comprehensive introduction to selling and sales management. Packed full of insightful real-world case studies, the fourth edition of this highly successful text has been fully updated and revised throughout to provide a truly contemporary overview of the discipline. This textbook offers a unique blend of academic rigour and practical focus based on the authors' invaluable combination of industry...

Format:Paperback

Language:English

ISBN:1137355107

ISBN13:9781137355102

Release Date:January 2016

Publisher:Red Globe Press

Length:328 Pages

Weight:1.40 lbs.

Dimensions:0.8" x 7.7" x 9.5"

Related Subjects

Business Business & Investing Economics

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Sales Management: Strategy, Process and Practice

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