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Paperback Sales Management: Strategy, Process and Practice Book

ISBN: 1137355107

ISBN13: 9781137355102

Sales Management: Strategy, Process and Practice

This is a core textbook that provides a practical and comprehensive introduction to selling and sales management. Packed full of insightful real-world case studies, the fourth edition of this highly successful text has been fully updated and revised throughout to provide a truly contemporary overview of the discipline. This textbook offers a unique blend of academic rigour and practical focus based on the authors' invaluable combination of industry...

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Format: Paperback

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