Sales Management: Concepts and Cases

This book provides a wide view of sales management through the eyes of an academic. Very good for students and anyone who wants to know all about sales. However, this book is nothing more than all-the-theory-in-one-book for a professional. So: Good for students Good for the library Not really aiming at professionals

I have read this book myself cause I wanted to know more about Sales and it was a shock to find all what one needs. This book has helped me out a lot and I'm very thankfull.

I'm a college student and this was the assigned text to read for my Sales Management class. This book was very easy to understand. The concepts were explained, so that even someone, such as myself who has zero experience in sales could understand what the authors meant. Most textbooks contain useless information, but this one had information that I could use in my life once I graduate from college (example: how to be a team builder and ways to approach being in sales).