Sales and Marketing Checklists for Profit-Driven Home Builders

The book is very practical and complete. Even if you have a lot of experience it is easy to forget or overlook opportunities to do better. The book is very complete, overlooking little or nothing, but is is written so well and to the point that you can use it very efficiently as an outline to plan your marketing and sales effort. Many excellent ideas.

There are lots of interesting materials in this field, but the Mitchell book is the most useful I've found. My copy is already well-thumbed as it is the main reference source I use when reviewing development plans. The checklist format makes it easy to quickly compare state-of-the-art marketing with our efforts and make sure nothing is left out. In addition to being comprehensive, many of the ideas included are innovative and have caused us to modify our marketing strategies to incorporate more modern techniques. This book can improve any marketing program. I recommend it highly.