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Paperback Sales and Marketing Channels: How to Build and Manage Distribution Strategy Book
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ISBN: 0749482141

ISBN13: 9780749482145

Sales and Marketing Channels: How to Build and Manage Distribution Strategy

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Analyze, plan and manage profitable channels to market with this economic framework, ensuring maximum leverage of channel partners at every stage of the go-to-market process, with this fully revised third edition of the global bestseller, Distribution Channels - an essential toolkit for strategizing new and existing routes to market.

Unprecedented upheavals in routes-to-market are challenging businesses of all types. Products are...

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Format: Paperback

Condition: New

$45.99
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