This is the second in a twelve-title series, a Crash Course for Entrepreneurs, and coaches prospective and new entrepreneurs in sales and marketing for their business. Many novice entrepreneurs have little more than a brilliant idea and a pocketful of ambition. They may not be born sales and marketing gurus. This book tells you exactly what you must know, in simple terms, using real-world examples. In a two-hour read, it walks you through the essentials...