Sales & Marketing 365 [With CDROM]

Don't expect Sales & Marketing 365 to be the typical, long-winded fluff piece of most sales and marketing books. This book is hard hitting, direct, and loaded with wisdom that can only be earned from practical experience.

It would be very difficult to read more than a couple of pages without being challenged on your management approach or to be reminded of a proven solution to a problem. Managers of sales and marketing operations will find creative ways to approach their craft as well as those devices and methods that have always worked (and always will). Written in bite-sized chunks, you might find it helpful to simply meditate on one concept per day. They all apply to the successful management of sales and marketing. If you apply these principles, you will be successful. It's as simple as that.

This is a great book for getting some real nuggets quickly. It reinforces many sales and marketing nuggets that are true 40 years ago and will be true 40 years from now. For a quick read and a great reference book to keep your sales skills honed get this book for you and your sales staff so that you are all on the same page.