Sabotage&Subversion. The 10 Principles of Business Guerrilla was conceived as an answer to a simple question that many new entrepreneurs (startups and SMEs) ask themselves: If I do not have the marketing budget and therefore cannot overspend my competition, how can I stay in business, grow my business and scale my business?
Borrowing the most advanced and respected theory on warfare from the most influential thinkers and leaders,
Robert Lingard...