Ruthless Self-Promotion in the Music Industry

That book was in great condition. I got the book fast. Thanks so much.

Very pleased with this book and the author's knowledge and willingness to share same. Very highly recommended!

Self-promotion in the music business is key to a successful career. There are very few other passions that require as much effort be put towards selling one's self. This book will give you great ideas, like how to write a business plan and how to develop a marketable image. It has information that is especially good for the beginner; it helped me by teaching me how to develop a plan for success. It also helps because it reminds you not to be discouraged by rejection; all artists have to get turned down many times before someone recognizes their potential. This book is totally worth its price, as the information is priceless!

I first discovered Music Marketing in "This Business of Music" from Billboard publications- If you buy THAT book, make sure you buy THIS one. Ruthless Self-Promotion in the Music Industry is like a personal meeting with Anthony Robbins on music-marketing steroids. The plans of action that are outlined in this book resulted in both added sales for me, as well as renewed self-confidence in approach. Jeff Fisher covers bases in this book that you may not even know exist! To properly play the game, you have to know the rules and this book goes out of the way to define those.Everything from graphics, to booking to CD marketing are all covered in great detail and in such a way as to really help you in your efforts to be a success in the music trade. BUY THIS BOOK!

This is the second book from Jeffrey Fisher that I have read. It is definitely on my list of Required Reading for music business success. The first book of his that I read was his book on jingles and soundtracks. There is some overlap between the two books, but this book is newer and the content is geared towards musicians and bands. There are many other books that give you the foundation about how the music business operates, but this book does a great job of covering the area that most independent bands/artists are lacking in the most, self-promotion! Plenty of great ideas to get you going with successfully promoting yourself in the music biz. Jeffrey writes in a very easy to read and friendly style that keeps you engrossed. Not only is he a great writer, but he gives his personal contact information in the book and encourages readers to contact him directly! How many authors do you know that would do that?