Rudder: Strategic Brand Clarity
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As people in business, everybody is more than familiar with the word "Brand." Few, however, have the foggiest notion what a brand really is...and no clear road on how to build one. We have been raised in a sophisticated world of business in which the word "brand" has become a nice little marketing buzzword. However, even in the world of professional design, marketing, and advertising, few really understand exactly what a true brand is, how...
Format:Paperback
Language:English
ISBN:057848904X
ISBN13:9780578489049
Release Date:April 2019
Publisher:S-Club
Length:226 Pages
Weight:0.65 lbs.
Dimensions:0.5" x 5.5" x 8.5"
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