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Paperback Rudder: Strategic Brand Clarity Book
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ISBN: 057848904X

ISBN13: 9780578489049

Rudder: Strategic Brand Clarity

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As people in business, everybody is more than familiar with the word "Brand." Few, however, have the foggiest notion what a brand really is...and no clear road on how to build one.

We have been raised in a sophisticated world of business in which the word "brand" has become a nice little marketing buzzword. However, even in the world of professional design, marketing, and advertising, few really understand exactly what a true brand is, how...

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Format: Paperback

Condition: New

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Business Business & Investing Design Economics

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