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Rudder: Strategic Brand Clarity
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Rudder: Strategic Brand Clarity 057848904X Book Cover

Rudder: Strategic Brand Clarity

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Edition Description

As people in business, everybody is more than familiar with the word "Brand." Few, however, have the foggiest notion what a brand really is...and no clear road on how to build one.

We have been raised in a sophisticated world of business in which the word "brand" has...

Edition Details
Format:Paperback
Language:English
ISBN:057848904X
Format: Paperback
Condition:
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