Routledge International Handbook of Consumer Psychology

(Part of the Routledge International Handbooks Series)

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This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place.

The book is divided...

Format:Paperback

Language:English

ISBN:1032477083

ISBN13:9781032477084

Release Date:January 2023

Publisher:Routledge

Length:748 Pages

Weight:2.66 lbs.

Dimensions:1.5" x 6.8" x 9.7"

Related Subjects

Business Business & Investing Psychology

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Routledge International Handbook of Consumer Psychology

(Part of the Routledge International Handbooks Series)

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