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Business & Investing Books > Management Books
Paperback Routledge Handbook of Sports Sponsorship: Successful Strategies Book
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ISBN: 0415401119

ISBN13: 9780415401111

Routledge Handbook of Sports Sponsorship: Successful Strategies

by , , , et al.
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The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events.

The text also provides an accessible review of the legal issues associated with marketing, copyright and contracts...

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Format: Paperback

Condition: New

$105.00
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