Routledge Handbook of International Sport Business
(Part of the Routledge International Handbooks Series)
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Book Overview
Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media and...
Format:Paperback
Language:English
ISBN:0367896877
ISBN13:9780367896874
Release Date:February 2020
Publisher:Routledge
Length:420 Pages
Weight:1.60 lbs.
Dimensions:0.9" x 6.8" x 9.6"
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