Rosso on Fund Raising: Lessons from a Master's Lifetime Experience

An excellent introduction to fund raising; without doubt the best available. Rosso is clear and concise in this brief and easily digested text. This is not a "how to" book. You will not learn the details of running a capital campaign or conducting prospect research. Rather, Rosso provides an overview of the elements of fund raising. The major laws of fund raising science are presented along with the less well defined knowledge areas of fund raising art. He discusses topics including sequential solicitation, the donor data base, and using a gift range chart. But also communicated are the human elements which are essential to success in this field. The account is highly personal, drawing on years of practical experience. The recollections are well chosen and thoughtfully integrated into the text. Although this book will have most value for those with little or no prior knowledge of its subject, I suspect that even the experienced fund raiser will obtain benefit from its reading.