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Paperback Rock Your Business: What You and Your Company Can Learn from the Business of Rock and Roll Book
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ISBN: 1936661454

ISBN13: 9781936661459

Rock Your Business: What You and Your Company Can Learn from the Business of Rock and Roll

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Format: Paperback

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Book Overview

Would you like your business...
...to burst into public awareness like Lady Gaga?
...to have the long-lived success of Mick Jagger?
...to demonstrate the creativity of The Beatles?

We don't normally think of the music business as a source of entrepreneurial insight, but we should. The best bands have longevity, a depth of customer loyalty, and a level of profitability that puts most businesses to shame. And what they know--about marketing,...

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Arts, Music & Photography Business Business & Investing Music

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