Rock Brands: Selling Sound in a Media Saturated Culture

by Bob Batchelor

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Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, is an edited collection that explores how different genres of popular music are branded and marketed today.

The book's core objectives are addressed over three sections. In the first part of Rock Brands, the authors examine how established mainstream artists/bands are continuing to market themselves in an ever-changing technological...

Format:Hardcover

Language:English

ISBN:0739146343

ISBN13:9780739146347

Release Date:December 2010

Publisher:Lexington Books

Length:344 Pages

Weight:1.54 lbs.

Dimensions:1.2" x 6.1" x 9.1"

Related Subjects

Arts, Music & Photography Music Social Science Social Sciences

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Rock Brands: Selling Sound in a Media Saturated Culture

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