RoadMap: A Guide to a Successful Strategic Marketing Plan

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In Scott Harris' 25-plus years in business, he has seen strategic marketing plans in every imaginable state -- from the current and effective to the dusty to the non existent. Only one thing about strategic marketing plans has remained the same throughout every year, client and industry: every company could use a good one and every successful company has one.In RoadMap, Scott describes the value a strategic plan adds to your marketing'and your marketing...

Format:Paperback

Language:English

ISBN:1480008567

ISBN13:9781480008564

Release Date:November 2012

Publisher:CreateSpace Independent Publishing Platform

Length:100 Pages

Weight:0.36 lbs.

Dimensions:8.0" x 0.2" x 5.0"

Related Subjects

Business Business & Investing Economics

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RoadMap: A Guide to a Successful Strategic Marketing Plan

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