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Paperback Risk Communication: A Mental Models Approach Book

ISBN: 0521002567

ISBN13: 9780521002561

Risk Communication: A Mental Models Approach

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Recommended

Format: Paperback

Condition: Very Good

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Book Overview

People today must make decisions about many health, safety, and environmental risks. Nuclear power, HIV/AIDS, radon, vaccines, climate change, and emerging infectious diseases are just some issues that may face them in the news media, ballot box, or doctor's office. In order to make sound choices they need to get good information. Because their time is limited, that information has to be carefully selected and clearly presented. This book provides...

Customer Reviews

1 rating

Practical and well grounded in the literature -- a must own

This book is a "must own" for anyone who is interested in conveying risk information to members of the public. It lays out a cohert framework -- and more or less step-by-step instructions -- for identifying what information will be of greatest value to members of a target audience. It is the most useful book I have found thus far to guide my efforts to communicate complex health information to members of various publics.
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