Risk and Culture: An Essay on the Selection of Technological and Environmental Dangers

This book is a classic in the study of risk perception. It is the genesis of the so-called "cultural theory of risk," which is an alternative to the dominant rational-actor and psychometric theories of risk perception. Douglas and Wildavsky's basic claim is that individuals conform their perceptions of various societal and personal risks to their preferred visions of a good society. Although (as noted by Gintis in his review) Risk and Culture is only casually empirical, it furnished a blueprint for a subsequent program of rigorous empirical study that is by now very far advanced and that corroborates Douglas's and Wildavsky's account.