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Hardcover Rise of Rural Consumers in Developing Countries: Harvesting 3 Billion Aspirations Book
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ISBN: 9386042320

ISBN13: 9789386042323

Rise of Rural Consumers in Developing Countries: Harvesting 3 Billion Aspirations

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Format: Hardcover

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Watch Vijay Mahajan talk about Rise of Rural Consumers in Developing Countries Harvesting 3 Billion Aspirations

This is the first comprehensive book highlighting the expanding consumer power of rural markets in developing countries. It takes a close look at one of the key stories in emerging markets: the untapped potential of the world's 3.4 billion rural consumers -- 90 percent of whom live in Asia and Africa. The sheer...

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