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Paperback Right Side Up: Building Brands in the Age of the Organized Consumer Book
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ISBN: 0006531962

ISBN13: 9780006531968

Right Side Up: Building Brands in the Age of the Organized Consumer

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The world of marketing and branding is in the midst of a series of transformations. A key skill now is knowing which elements of the old marketing model to discard and which to embrace - and when.... This description may be from another edition of this product.

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Format: Paperback

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