Riches in Niches: How to Make It Big in a Small Market

Susan Friedmann's advice on strategic positioning as an expert has been a great help. As a motivational speaker and author, I was looking for a way to find a "niche" within the competetive arena of personal and professional development. Susan's suggestions in Chapter 1, "Confessions of a Nichepreneur" really inspired me. Since reading her book, I have re-defined my area of expertise, which has resulted in more book sales as well as new requests for presentations about my book, LifeChimes: A Collection of Simple Truths. LifeChimes: A Collection of Simple Truths

In the academic world there is the saying, "Publish or perish". I would take the same concept and apply to the world of the entrepreneur - "Find your niche or find a job." If you cannot find a niche and dominate that niche, you better dust off your resume and find a job. Business is too competitive for the generalist to really make a mark anymore. If you truly want to reap the rewards that all entreperneurs dream of, you need to find a niche and become an expert in that niche. Fortunately you don't need to go it alone. Susan Friedmann has given us a very readable, content rich, step by step manual to help us identify our strenghts and select a niche that is right for us. She also gives us guidance in how to position ourselves, how to effectively market ourselves and use the media to build our business. Actually she covers everything you need to know to separate yourself from the crowd and build a business that will command premium compensation. The expert always gets paid more - even for the same advice. The book is well written and easy to read. At the end of each chapter is a "nugget of wisdom" and a "Susan's Speedy Summary" which allows the reader to refer back to the lessons contained in the chapter. The book is primarily written for the service professional, but the principles apply to any business. If you truly want to build a successful business, you would to well to read and apply the lessons contained in Riches in Niches.

clear, easy to read. A good way to learn about covering all the bases that today's market requires.

It gets right to the point and shows, step by step, how to find the right place to position yourself in your field and how to make yourself the expert in your field. Every one who has, or plans on having, their own small business needs to have a copy in the office, next to the bed, in the small reading room. Never be without it in easy reach. It will instruct and inspire you to make it big in your niche!!!!