Rhetorical Dimensions of Popular Culture
(Part of the Studies in Rhetoric and Communication Series)
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The main argument of this book is that most rhetorical theory defines rhetoric as its manifestations - speeches, essays, poems and so forth. It proposes that rhetoric be regarded as the social function that manages meaning - a function with many complex manifestations. The author develops a theoretical scheme to explain this concept and details principles for critical and pedagogical application of his theory. In the second part of the book, the author...
Format:Hardcover
Language:English
ISBN:0817305165
ISBN13:9780817305161
Release Date:January 1991
Publisher:University of Alabama Press
Length:220 Pages
Weight:1.24 lbs.
Dimensions:0.9" x 6.4" x 9.3"
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