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Paperback Rhetoric: The Art of Persuasion Book

ISBN: 1952178282

ISBN13: 9781952178283

Rhetoric: The Art of Persuasion

What do you do when you use a metaphor? Or a simile or analogy? Can you tell the difference between a synecdoche and a metonymy? What are the secret tricks used every day by professional persuaders? In this learned little volume, illustrated by Merrily Harpur, rhetoricians Adina Arvatu and Andrew Aberdein demonstrate the principles of Rhetoric via its key figures and devices, using copious examples to show how all human communication deploys the time-tested...

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Format: Paperback

Condition: New

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