Rhetoric, Inc.: Ford's Filmmaking and the Rise of Corporatism
(Part of the RSA Series in Transdisciplinary Rhetoric Series)
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In 1914, the Ford Motor Company opened its Motion Picture Laboratory, an in-house operation that produced motion pictures to educate its workforce and promote its products. Just six years later, Ford films had found their way into schools and newsreels, travelogues, and even feature films in theaters across the country. It is estimated that by 1961, the company's movies had captured an audience of sixty-four million people. This study of...
Format:Hardcover
Language:English
ISBN:0271087900
ISBN13:9780271087900
Release Date:October 2020
Publisher:Penn State University Press
Length:240 Pages
Weight:1.16 lbs.
Dimensions:0.7" x 6.0" x 9.0"
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