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Hardcover Rhetoric in an Organizational Society: Managing Multiple Identities Book

ISBN: 087249733X

ISBN13: 9780872497337

Rhetoric in an Organizational Society: Managing Multiple Identities

What does it mean to speak with a collective voice? This is the central question addressed in Rhetoric in an Organizational Society. The author explains how in advanced industrial society many of the messages that individuals see and hear are associated with organizations of great size, resources, and power. Organizational messages take the forms of advertising, public relations, issue advocacy, doctrine, annual reports, policy statements, newsletters,...

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Format: Hardcover

Condition: Very Good

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