Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising

This book should be required reading for every non-profit organization using direct marketing. Whether you are using a direct marketing agency or doing it all in-house, this book explains not just "how" but "why" and is an invaluable reference that you will turn to again and again. Most of the questions your board has ever asked about direct marketing are answered here. Plus, the author uses real client examples with supporting spread sheets as illustrations. You can't help but be a better fundraiser after reading this book.

Mal has done it again. This book takes you through every step to incorporate the power of direct mail into your fundraising plans. Whether you're a large established organization or just starting out there are important tips that can help you understand the direct mail business and implement them. It is written in an easy to read style and was quite enjoyable. The techniques will greatly impact our fundraising plan this year!

Sometimes I wonder if Mal Warwick ever sleeps. He is the most productive author in the fundraising field and he turns out wonderful books - full of sage advice.Readers will be happy to see that this completely revised edition of his classic has many examples and hundreds of ideas that will help raise more money. Moreover, it is extremely well-written, unlike many fundraising books!If your nonprofit has a direct mail program - or you need to convince your executive director to use the mail - this book is valuable.Revolution in the Mailbox goes on my staff list of "must-read" books - half of which Mal has written or edited. If I could give this book six stars I would.