Reviving Traditions in Research on International Market Entry
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In contrast to the vibrant development in global market entry activities, extant research on the subject is running out of steam. For example, countertrade, a major form of entry mode, has grown to 15 percent of the world trade but studies on the topic have dwindled to naught. The practice of gray market has expanded to include everything from batteries and cars to computers and mobile phones. However, research on gray market has become scarce. Research...
Format:Hardcover
Language:English
ISBN:0762310448
ISBN13:9780762310449
Release Date:September 2003
Publisher:Jai Press Inc.
Length:176 Pages
Weight:0.89 lbs.
Dimensions:0.4" x 6.2" x 9.3"
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