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Hardcover Review of Marketing Research Book

ISBN: 0765613069

ISBN13: 9780765613066

Review of Marketing Research

Part of "The Review of Marketing Research" annual series that provides articles by the marketing field's leading researchers and scholars. The series includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.

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Format: Hardcover

Condition: New

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