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Hardcover Review of Marketing Research Book
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ISBN: 0765613050

ISBN13: 9780765613059

Review of Marketing Research

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Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the wide range of marketing research methodologies.

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Format: Hardcover

Condition: New

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