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Hardcover Review of Marketing Research Book

ISBN: 0765613042

ISBN13: 9780765613042

Review of Marketing Research

The Review of Marketing Research annual series provides articles by the marketing field's leading researchers and academicians. RMR publishes long chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, methodologies, empirical studies, emerging trends, and international developments.

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Format: Hardcover

Condition: New

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