Review of Marketing Research

by Naresh K. Malhotra

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Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experience and experimental marketing, designing and pricing digital content products/ services and nation equity. Authors include senior Chaired professors from...

Format:Hardcover

Language:English

ISBN:1781907609

ISBN13:9781781907603

Release Date:June 2013

Publisher:Emerald Group Publishing

Length:306 Pages

Weight:1.40 lbs.

Dimensions:1.2" x 6.1" x 9.1"

Related Subjects

Business Business & Investing Economics

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