Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

by Mark W. Schaefer

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Winner of a Choice Magazine Outstanding Academic Title Award

We are on the cusp of a marketing revolution.
And it is being led by you.

Return on Influence is the first book to explore how brands are identifying and leveraging the world's most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales.

In this revolutionary book, renowned marketing consultant...

Format:Hardcover

Language:English

ISBN:0071791094

ISBN13:9780071791090

Release Date:February 2012

Publisher:McGraw-Hill

Length:240 Pages

Weight:1.15 lbs.

Dimensions:0.9" x 6.1" x 9.1"

Related Subjects

Business Business & Investing Computers Computers & Technology Economics Social Media for Business

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Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

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