Retro Hell: Life in the '70s and '80s, from Afros to Zotz

My old punk rock pal Mary Mayhem pawned off a box of old fanzines on me the other day, and there was a big stack of BEN IS DEAD magazines amongst them. I had forgotten how good that magazine was. Its a bona fide work of art (without chewing on it, okay?). The publisher, Darby Romeo, was sort of the archetypal Southern California Jewish cultcha' chick for the '80s. Besides being a brilliant writer, she had a yearning quality and a very original slant. She always seemed to be looking for the real and the authentic, even as she was wading through the shallow and phony junk that is Pop Culture. With her "Retro Hell" issues, its almost as if she's looking for God in the details (and I'm sure He's there somewhere, even amidst the Fonzie lunchboxes and Charlie's Angels posters). Face it, we were all raised amidst the blizzard of Pop Culture artifacts. We tried to create a life (or a so-called lifestyle) out of the crap pouring out of our TV sets, radios, and rock magazines. Darby Romeo graduated from high school in 1985, started publishing BEN IS DEAD in 1988 at around age 21, and I think she kept publishing it until around 1999 or so. Every issue got better, slicker, more original, and even more successful (she even copped a book publishing contract out of the deal). And then, she apparently disappeared from public view. Rumor has it she joined a weird cult. WHich I suspect is just the kind of weird rumor that Romeo would appreciate (everytime I disappear from view people just assume I'm dead, sheesh). She had a highly defined sense of irony on top of irony on top of searching for something real on top of further irony. She was the kind of Hollywood chick who hated and smirked at everything "hip." Even as she seemed obsessed with all things hip. As a little girl in the '80s she had Duran Duran posters all over her bedroom walls (well, she would've if her father had let her). Then in the '90s she launched herself into the gears of the Media Machine and got to interview Duran Duran. She even got grab-assed by Simon LeBon, or one of those hair-boys. So you see, dreams come true. Its odd and odd experience re-reading those "Retro Hell" issues of BEN IS DEAD ten years later. Its a perfectly-preserved time-capsule of the long-gone '90s fanzine scene. So I guess now its Retro Retro.

Perfectly suited to its target audience both in subject matter and in presentation, this little encyclopedia is guaranteed to be incomprehensible to anyone who was not a small child during the Ford and Carter administrations. It is an exhaustive laundry list of toys, television shows, and other products marketed to children mostly in the 1970's and early 1980's. Said children grew up, went to college, and spent many a late-night dorm room session processing their mixed amusement and time-gilded fondness for these products. Generation X's strangely premature nostalgia was in the mid-'90's documented and catalogued by the staffers of a 'zine called Ben Is Dead, and subsequently released as a book, published with a silver cover, adorned with a flaming disco ball and digito-futuro typeface, called "Retro Hell".As with any encyclopedia, this book is not to be read cover to cover. Unlike with an encyclopedia, the entries will not strain the most fragile of attention spans, as they are brief and anecdotal. Some merely invoke the commercial slogan attached to the toy in order to clarify the meaning of the item. Chances are good that if you, a friend or a sibling had a particular game, toy, or favorite TV actor in 1976, it will merit an entry in this book, presumably to your surprise and affectionate delight.OK, let's face it. We GenX'ers (my DOB: 12/20/69) had discussions about these silly things with our friends as far back as 1986, and it all began with our laughter at the memory of the Brady Bunch, with its plaid polyester and relentless good cheer. (Surprisingly no one has ever called attention in print to the sublime musical score of the Brady Bunch.) By the mid-1990's, most of us were a bit burnt out on that sort of discussion. And yet, the sheer inclusiveness of this book guarantees that the late-night discussions will continue for at least as long as it takes to comb through it, as the diligent editors of BID have dredged up for us memories of long-forgotten things like Wacky Packages, checkered Vans, and Operation!. One can imagine that this catalogue was generated with competitive passion, as the youthful 'zinesters engaged in that most cherished of all verbal sports, "Obscurity One-Upmanship", or "Who can recall the most marginal bit of shameless pop culture detritus from the furthest corners of their memory?Their effort is worthwhile, despite its novelty. It is as ironic as the generation it was written for, as it is in fact useful trash. It is the narrowest history of minutiae you can possibly find, and therefore the most telling. As might once have been said on a nighttime infomercial somewhere around 1980, "It makes a great gift ! "

If you were born between 1965 to 1979, this book is aimed at you. You may end up disagreeing with many of the entries, but not because they're wrong- just because it can be so embarrassing to see your past held up in a modern light.This is an encyclopaedic recounting of pop-culture memories of many authors, and was originally published in 3 consecutive issues of Darby's magazine "Ben is Dead". One of the unfortunate side-effects of the translation from magazine to book has been the loss of a bit of material. Most/all of the supplementary articles and sidebars have been lost; a lot of pictures have been dropped (possibly from copyright or trademark infringement?); individual entries have been changed, either to remove possibly inflammatory material, or for some judicious editing. Some entries are gone all-together.But, after 5+ years, my copies of BiD are brown and curling from acidic decay, water damage, constant re-reading. This book is a more durable, more easily transportable, more easily read and shared compendium of what is undoubtedly the best part of the original 3 issues.For most entries, there are comments from multiple authors- if you don't like what someone wrote about your favorite subject, there's someone else right after them that wrote exactly what you wish you could say. You'll have old dusty memories jarred- both pleasant and unpleasant. You'll cringe in agony when you realize just how stupid we looked drawing a "Z" in the dirt to run faster when wearing Zips shoes. You'll recall that night you saw Pink Lady & Jeff on TV and realized adults didn't know what they were doing, either. You'll also get a lot of info on regional fads (typically southern California) that may not mean much in the rest of the country, but makes for interesting reading.The best part about the book is the editorial decision to not just concentrate on the happy/good parts of our collective past. A lot of dirt is listed, too, which will make some people uncomfortable, but it makes the book probably the most honest of the pop-culture books that reference the 70s. Instead of sanitizing and making palatable what was, in all honesty, an incredibly vapid and tasteless era, Retro Hell is more of a catharsis for everyone who grew up in that time. The book's not just a fun read, but it'll probably make you a better person, too.

All the fun stuff from the 60's through the 80's is included here: Crazy Straws, scarf dresses, toe socks, even The Schick Electric Hot Lather Dispenser! It's all here, and best of all alphabetically arranged which makes finding a specific item a snap! One of the best things about this book is the inclusion of several contributors first hand experiences with some items. Their detailed descriptions might help jog some fun memorys of your own. Unfortunately, a few of their storys contain profanity, so you may not be able to share those passages with the entire family. But if you don't have a problem with an occasional curse word in the text you'll LOVE this book!

Despite being born in England, I spent a lot of my formative years living in Barbados, resulting in a struggle between American popular culture and its British equivalent for my heart... suffice to say that I've had a love of most things American, and hence a high appreciation for what Darby, Bruce, Nina, Selina, and the rest of the crew of "Ben Is Dead" did with this book. Packed with information, laughs, and an intense rush of memories, I've read and reread my copy cover to cover. The only flaw is the fairly inaccurate entries on Gerry Anderson's shows (Bruce Elliott comes closest), but then again most Americans wouldn't expect British folks to have a clear grasp about Lucille Ball... brilliant!