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Business & Investing Books > Marketing & Sales Books
Hardcover Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World Book
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ISBN: 023033833X

ISBN13: 9780230338333

Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World

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Format: Hardcover

Condition: Very Good*

*Best Available: (missing dust jacket)

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Book Overview

Once just the icing on a good campaign, PR is now the lynchpin of any reputation management strategy. Little wonder, in a time when even minor gaffes can ruin the careers of politicians, celebrities,... This description may be from another edition of this product.

Related Subjects

Business Business & Investing Economics Leadership Management Management & Leadership Marketing & Sales Public Relations

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