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Paperback Rethinking Marketing: The Entrepreneurial Imperative Book

ISBN: 0132393891

ISBN13: 9780132393898

Rethinking Marketing: The Entrepreneurial Imperative

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Format: Paperback

Condition: Very Good

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Book Overview

This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. KEY TOPICS: Asks questions suing a "what if?" compass in which the emphasis is on asking the right questions, rather than finding the right answers. MARKET: For entrepreneurs looking to make sense of the many new contributions that have redefined marketing. NOTE The print may appear lighter in some copies due to the print method...

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